Illinois General Assembly: Target Marketing Process

Wednesday, April 17, 2019

Target Marketing Process

Agricultural marketing including food marketing is a process. Such segmentation helps the marketers to design specific strategies and techniques to promote a product amongst its target market.

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Target marketing is researching and understanding your prospective customers interests hobbies and needs so that you can focus your message and your marketing budget on the specific segment of the market that is most likely to purchase your product or service.

Target marketing process. Market targeting is a process of selecting the target market from the entire market. Target market selection is one of the most important marketing decisions for many companies. The strategy of using targeted marketing to reach specific groups or clusters of customers is market segmentation.

Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of like minded people. The process of target marketing has three distinct stages. A firm can choose one or even numerous segmented groups.

Target market identification is the process of selecting the groups of customers to focus on in a firms marketing mix. It consists of the 3 step process of 1 segmentation 2 targeting and 3 positioning. Market targeting is the process whereby one or more of the market segments previously identified are evaluated and.

2 Designing your marketing mix with the proper product price promotions and place such that your target market adopts it quickly. It involves finding out why customers would buy from you dividing the market into segments according to demographics and other characteristics and then finding the most profitable segments to include in your target market. Thus target marketing mainly involves two steps such as 1 Deciding your market segment as well as deciding on who your target customer is going to be.

The target marketing process provides the fundation for selecting the target market a chosen segment of the market that an organization wishes to serve. 1- Market Segmentation 2- Market Targeting 3- Market Positioning. Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience.

Market targeting is not to be confused with the overall process of target marketing. Target market consists of groupgroups of buyers to whom the company wants to satisfy or for whom product is manufactured price is set promotion efforts are made and distribution network is prepared. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.

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